Inquisitive copywriters
Useful, interesting, trustworthy and persuasive content doesn’t happen if you don’t know your audience.
Knowing the audience means asking clients for quite a lot of information. Sometimes a great deal of information.
For any given project, we might ask for web metrics data, mailing list subscriber information, marketing research they’ve done, product information, or the background to their marketing strategy. Continue reading »
A brief definition of personas
For a website owner, a persona is an imaginary customer or user meant to represent the sort of visitor a site attracts, or would like to attract.
By focusing on these imaginary characters, developers, information architects, user experience designers, coders and copywriters can provide more user-centric websites.
Personas vary in complexity and detail, but usually include a description of information needs, behaviours and preferences. Continue reading »